The primary wordmark "Seeberg" is rendered in an elegant, cursive script font that feels personal and handcrafted, aligning with the brand's artisanal appeal.

The smooth, flowing lines of the script evoke a sense of warmth and tranquility, reflective of the ambiance candles create. This soft, rounded script gives the logo an inviting and approachable quality.

The word “Kerzen” (meaning “candles” in German) is presented in a small, minimalist serif typeface that balances the elaborate script of “Seeberg” with simplicity and modernity.

Behind the text, a delicate, line-drawn botanical illustration of leaves and floral elements adds a natural touch, underscoring the brand's connection to nature and possibly its use of natural ingredients.