top of page

Gusto spices
The packaging is dominated by a clean white background, which highlights simplicity and sophistication. This minimalist approach conveys purity, appealing to consumers who value natural ingredients.
The sparse use of color focuses the viewer’s attention on the product name and ingredient list, reinforcing the brand’s dedication to transparency.
Each spice blend (e.g., Meatmix, Koriander, and Veggiemix) is marked with a distinct accent color at the top seal and bottom edge of the package. These color accents (brown, green, and yellow) help distinguish each blend while maintaining a cohesive look across the product line.
While the design is modern and refined, the simplicity and earthy color scheme subtly nod to the natural landscapes and organic farming practices in Georgia. This packaging design reflects the elegance and quality that Gusto Spices aims to bring to the market, embodying a brand that values authenticity, heritage, and simplicity. Each pack is designed to feel like a refined and trustworthy culinary staple, emphasizing the rich flavors and natural essence of Georgian spices.
Overall, this concept for Gusto Spices combines a sleek, minimalistic look with functionality, creating an aesthetic that is both sophisticated and approachable for everyday use.
bottom of page