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ALA Congress Logo
The illustration prominently features stylized icons of notable architectural elements and structures typical of Carmel, Indiana. This connection to local architecture provides a sense of place, grounding the Congress in its specific location.
The blue represents loyalty and freedom, while the orange adds warmth and vibrancy, suggesting a welcoming atmosphere.
The choice of fonts and typography balance elegance with approachability, conveying a formal but welcoming tone suited to a cultural gathering.
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alausa.org​​
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